Came upon this EPIC infographic and I had to share. Major props for these guys for creating it!
This infographic pretty much sums up my view of web presence and branding. It’s a mix between a science and an art- creating a strong internet presence for any company is challenging work, but I have to admit that some of the search engines to seem to have a soft spot for the little guys when it comes to search results.
Small business are really favored for organic searches. Have you noticed that on the left-hand side of Google, your location is always displayed unless you turn it off? Google is getting serious about local business and local targeting, which is win-win for consumers. If I am looking for a thrift shop, I want to see one in Nashville TN (where I am able to go there and make a purchase).
While I agree that Pay-Per-Click and SEM has its disadvantages for small businesses, especially the cost of the campaign in a competitive market, there is a lot of room to catch up if you have a good website, your local place page claimed on all major search engines, as well as review sites and social media pages.
I know, this sounds like a ton of work for a company of 5 doing moderately well in their small business, but the fact really is that the internet will not go away any time soon. Chances are, you have managed to create a great community around your business, through personal relationships with your customers, and most of them probably would not mind putting in a good word (or two, or three) for you on your Google place page.
Have you asked them to do that, though? You might be surprised at their reaction.
I’ve found that customer testimonials especially speak for themselves about a business. While I understand that there can be more bad reviews than good- depending on what industry you’re in- I still will look at the reputation of a business before I take my own business there.
If you have any questions about the infographic, I would love to help explain! Sometimes, online marketing/branding can be a very confusing place- but I would be more than happy to help answer any questions you may have.